privacy policy

BABYLIFE ORGANICS PRIVACY POLICY

Version: 9/20/2024

Baby Life LLC, including our subsidiaries, affiliates, and brands (collectively, “Babylife Organics,” “us,” “our,” or “we”), respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy explains how we collect, use, maintain, disclose, and safeguard (collectively, “process”) any personal information that you provide to us in the course of using our website, applications, and other online services (collectively, the “Services”) or that we may otherwise collect from or about you in connection with our Services or promotion of our products and services, as well as your choices and rights with respect to your personal information. Please read this Privacy Policy carefully.

Personal Information We Collect

We collect personal information when you visit our website, interact with or use our Services, purchase our products, or contact us, and from business partners and other third parties. The categories of information we collect includes the following:

Identifiers, such as your real name, postal address, telephone number, email address, other contact information, date of birth, account name, government-issued identification number, written signature, social media handle, Internet Protocol (IP) address, online identifier, device or mobile advertising ID, and other similar identifiers.
Commercial Information, including products or services purchased, obtained or considered, products or services you like, reviews you submit, records of program enrollment and activity, and other purchasing or consuming histories or tendencies.
Financial Account Information, including bank account number, routing information, credit or debit card number, payment amounts, and gift card numbers and balances.
Internet Activity Information, including browsing history, search history, cookie data, referring/exiting URL, clickstream data, time spent on a webpage or advertisement, and other information regarding your interaction with our Services, an internet website, application, email or advertisement.
Geolocation Data, including physical location (based on IP address), geofencing data, and mobile device location information.
Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information, such as customer service call recordings, profile photographs, recordings from CCTV cameras at our facilities, and video testimonials.
Demographic Information, such as your age and gender.
Inferences drawn from any of the information listed to create a profile reflecting your preferences, characteristics, predispositions, behavior, attitudes.

The personal information we collect may also include certain sensitive personal information, including the following:

Account Access Information, including account log-in with required security or access code, password, or credentials allowing access to such account.
Precise Geolocation, including your precise mobile device location information.

Sources of Personal Information

We collect your personal information from the following:

Information you provide to us directly, such as when you register for an account, purchase our products, or contact us
Shipping companies
Installers
Your friends and contacts
Marketing companies that help us learn about consumer interests and trends
Companies that supplement our customer records with additional information
Online advertising and analytics providers
Social media platforms
Mailing vendors
Public records resources
Suppliers of property information
Companies that help us process payments
Service providers that operate on our behalf and collect information
Financial institutions and other companies that help provide or support financial products and offers
Security and fraud prevention providers
Manufacturers and other businesses with which we conduct joint offers or programs
Public sources, such as blogs, forums, or social media platforms
By analyzing the information we collect about you and other customers
Affiliates of Babylife Organics
Information that is generated through or in connection with your use of our Services, such as through cookies and other tracking technologies

Purposes for Collecting Your Personal Information

We collect your personal information for the following business or commercial purposes:

Service Delivery. We may collect your personal information to:
provide, operate and improve the Services and our products and other offerings, such as to enable you to make purchases of food and snacks that we have listed on our website
establish and maintain your account on the Services
communicate with you about the Services and our products and other offerings, including by sending you announcements, updates, security alerts, and support and administrative messages
provide customer support and maintenance for the Services and our products and other offerings
facilitate your login to the Services via third party platforms, such as Google and Facebook; and
enable security features of the Services, such as by sending you security codes via email or SMS, and remembering devices from which you have previously logged in.
Direct Marketing. We may collect your personal information to send you Babylife Organics-related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications by contacting us at:
U.S. Mail

Babylife Organics

2500Pearl Street

Suite 315

Boulder, CO 80302

Telephone: 1-866-543-3220 (1-866-LifeBB0)
Email: hello@babylifeorganics.com
Research and Development. We may use your personal information for research and development purposes, including to analyze and improve the Services, our products and other offerings, and our business.
Create Anonymous Data. We may create aggregated, de-identified or other anonymous data records from your personal information and other individuals whose personal information we collect. We make personal information into anonymous data by excluding information (such as your name) that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.
Interest-Based Advertising. We may contract with third-party advertising companies and social media companies to display ads on our Services and other sites. These companies may use cookies and similar technologies to collect information about you (including the device data, online activity data and/or geolocation data described above) over time across our Services and other sites and services or your interaction with our emails and use that information to serve ads that they think will interest you. These ads are known as “interest-based advertisements.”
Comply with Laws and Regulations. We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
Compliance, Fraud Prevention and Safety. We may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) audit our internal processes for compliance with legal and contractual requirements; (c) enforce the terms and conditions that govern the Services; and (d) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity, including cyber-attacks and identity theft.
Business Transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Services users is among the assets transferred.
With Your Consent. In some cases we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.

Security | Data Retention

We have implemented reasonable measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where you have chosen a password for access to our Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

The transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Services. Any transmission of personal information is at your own risk. we are not responsible for circumvention of any privacy settings or security measures contained on the Services.

Babylife Organics will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Links to Other Websites

Our websites and other online Services may contain links to other websites and services that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policies of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children

Our Services are not intended for use by children under 16 years of age, and we do not knowingly collect information about children under age 16 through our Services. If we learn that we have collected personal information of a child without the consent of the child’s parent or guardian as required by law, we will delete it.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on the Services application home page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account and/or through a notice on our website.

The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Services and this Privacy Policy to check for any changes.

Contact us

If you have questions or comments about this Privacy Policy, or to exercise your rights as described in this Privacy Policy, please contact us at:

U.S. Mail

Babylife Organics

2500Pearl Street

Suite 315

Boulder, CO 80302

Telephone: 1-866-543-3220 (1-866-LifeBB0)

Cookies and Similar Tracking Technologies

We collect personal and other information using digital tracking tools, such as cookies, web beacons and similar tracking technologies, when you use our websites and other online Services, interact with our emails or applications provided on connected devices, or otherwise engage with our digital offerings. We also partner with third parties that collect information this way. These third parties may place similar tracking tools on our websites and other online Service, and advertising to facilitate tracking, advertising, and measurement services. The cookies and similar tracking technologies we (and our third-party partners) may use include the following:

Browser and Flash Cookies. A cookie is a small text file that websites send to your computer or other connected device to identify your browser or to store information or settings. Your browser may provide the ability to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Flash cookies generally can be disabled only by accessing Adobe Flash settings (information available here) placed on your device. Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser. You can learn more about cookies here: All About Cookies by TermsFeed or www.allaboutcookies.org.
Web Beacons. Certain sections of our websites, as well as our emails, may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Babylife Organics to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity). In addition, web beacons can be used to send certain website interaction information to our third-party partners and to enable our partners to place their own cookies on your device when you visit our websites.
Server Logs. Server logs refer to the information automatically recorded by a server when your browser requests a website or other online service, such as Internet Protocol (IP) address, browser type, browser language, date and time of your request, and one or more cookies that may uniquely identify your browser.
Software Development Kits. Software development kits (also called SDKs) function like third-party cookies and pixel tags but operate in the mobile app environment where cookies and pixel tags cannot function as effectively. Instead of using cookies and pixels tags, we may install pieces of code (the SDK) provided by our online partners (such as advertising companies, ad networks, and analytics providers) in our mobile apps for these online partners to monitor and analyze the use and performance of our mobile apps and services.
Statistical Identifiers. Statistical identifiers refer to identifiers created using your device information and certain server log information. This information, collectively, makes your browser or device sufficiently distinct for a server or similar system to reasonably determine that it is encountering the same browser or device over time. Statistical identifiers enable us to uniquely identify your browser or device for the same purposes as cookies.

Cookies and similar tracking technologies include “first-party” and “third-party” cookies. First-party cookies are sent to your browser by the party that operates the site you are visiting (for example, cookies sent by Babylife Organics when you visit our website). Third-party cookies are sent to your browser by any party other than the party that operates the site you are visiting (for example, cookies sent by our online partners, such as Google Analytics, when you visit our website).

Use of Cookies and Similar Technologies

We, our service providers, and third parties use the information collected via these cookies and similar tracking technologies to:

Identify new visitors and users
Recognize returning customers
Learn how you came to access our digital services
Keep you logged into our digital services
Personalize your experience on our website, device applications, and third-party social networking websites, plug-ins and applications
Identify your location as determined by the IP address of your devices
Optimize and tailor our websites and Services
Make product recommendations and provide you with advertising content in which we think you will be interested. As part of this customization, we may observe your behaviors on our device applications, our websites, or on other websites and Services. We may also get information about your browsing history and online activities from our trusted business partners and vendors
Better understand our audience, our customers, our website visitors and Services users, and their respective interests, including by learning about your online activities across devices
Provide correct pricing and ads for the local store you select

Online Interest-Based Advertisements

We work with digital advertising and marketing companies to provide you with ads that meet your interests and that enhance your experience with us and with select third party advertisers. These ads may be displayed on websites or device applications operated by us or third parties, and they may be based on information about your activities or preferences collected by us or third parties. For example, if you visit another website and provide your ZIP code, you may see advertising for products available at local retail stores near you on another website. We work with third parties to monitor and optimize ad delivery so that you don’t receive the same ad too many times and to help determine whether you were interested in the ads. As noted above, these third parties collect information with their own cookies, pixels, and related tracking technology.

Types of Cookies and Similar Technologies

Necessary/Essential

Type: Session Cookies | Administered by: Babylife Organics

These cookies are necessary for our websites and other online Services to function and cannot be switched off in our systems. These cookies are essential to provide you with services available through the Services and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these cookies, the Services that you have asked for cannot be provided, and we only use these cookies to provide you with those Services. These cookies include notice acceptance cookies which identify if users have accepted the use of cookies on the Services.

Functionality

Type: Persistent Cookies | Administered by: Babylife Organics

We use a set of cookies that are optional for the Services to function. They are usually only set in response to information provided to the Services to personalize and optimize your experience, such as to avoid you having to re-enter your preferences every time you use our Services. These cookies allow us to remember choices you make when you use the Services, such as remembering your login details or language preference.

Analytics

Type: Session & Persistent Cookies | Administered by: Babylife Organics & Third-Party Providers

These cookies help us to understand how visitors engage with the Services. We may use a set of cookies to collect information and report site usage statistics. In addition to reporting Services usage statistics, data collected may also be used, together with some of the advertising cookies described, to help show more relevant ads across the web and to measure interactions with the ads we show.

Advertising

Type: Persistent Cookies | Administered by: Babylife Organics & Third-Party Providers

We use cookies to make our ads more engaging and valuable to website visitors, including for purposes of serving Online Interest-Based Advertisements. Some common applications of cookies are to select advertising based on what’s relevant to a user; to improve reporting on ad campaign performance; and to avoid showing ads the user has already seen.

Social Plugins

Our websites and other online Services may use social plugins (e.g., the Facebook “Like” button or “Share to Twitter” button) to enable you to easily share information with others. When you visit our online Services, the operator of the social plugin may be able to place a cookie on your browser or device, enabling that operator to recognize users who have previously visited our Services. If you have previously logged into the associated social media website (e.g., Facebook or Twitter) before visiting our online Services, the social plugin allows that social media website to receive information about your visit to particular pages on our online Services. The social plugin may collect this information for any such users who have logged into social networks, whether or not they specifically interact with the plugin on our online Services (e.g., by clicking “Like” or “Share”). The social plugin may also allow the social media website to share information about your activities on our websites and other online Services with other users of their social media website. For further details about the information shared via a particular social media plugin, you should refer to that social media site’s privacy policies and terms of use.

Your Cookie Choices

Most browsers are set to accept cookies by default. However, browsers typically allow individuals to remove or block browser cookies if they choose. For more information on blocking and removing browser cookies, please review your browser's Settings or Preferences tab. Please note that removing or blocking browser cookies does not necessarily affect third-party “Flash” cookies that may be utilized on our websites and other online Services. To delete or disable Flash cookies, please see here for more information.

In addition to removing and blocking browser cookies generally, please email hello@babylifeorganics.com for additional information regarding the opt-out mechanisms that may be available to you.

Do-Not-Track Signals and Similar Mechanisms

Some web browsers may transmit “do-not-track” signals to websites with which the browser communicates. our Services do not currently respond to these “do-not-track” signals.

Information you provide to us: We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
Internet Activity
Commercial Information, including purchases
Financial Information, including credit or debit card number and bank or other financial account number
Location Information, including general location data
Physical and Audio Data, including audio recordings
Protected Classifications and Other Personal Characteristics, including age
Inferences from Other Data, including inferences created from other personal information collected

Browser Cookies

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Information from other sources

We may collect personal information about you from third-party sources, including Ad Networks, Other consumers (e.g., referrals), Retail Partners, and Social Networks.

The categories of information we may collect include:

Ad Networks

Personal Identifiers, including Name, Email address, and Online Identifiers
Internet Activity
Commercial Information, including Purchases
Inferences from Other Data, including Inferences created from other personal information collected

Other consumers (e.g., referrals)

Personal Identifiers, including Name and Email address
Commercial Information, including Purchases
Location Information, including General location data

Retail Partners

Personal Identifiers, including Name, Email address, Postal address, and Online Identifiers
Commercial Information, including Purchases
Inferences from Other Data, including Inferences created from other personal information collected

Social Networks

Personal Identifiers, including Name, Email address, and Online Identifiers
Internet Activity
Commercial Information, including Purchases
Inferences from Other Data, including Inferences created from other personal information collected

How Long We Keep Your Data We do not retain data for any longer than is necessary for the purposes described in this Policy.

Why We Process Your Information

We process personal information for the following business and commercial purposes:

Analyzing Data
Conducting Surveys
Creating Customer Profiles
Delivering Targeted Ads
Fulfilling Customer Orders
Improving our Products & Services
Internal Business Operations
Meeting Compliance & Legal Requirements
Operating our Website or Mobile Apps
Preventing Fraud
Processing Payments
Providing Customer Support
Sending Promotional Communications
Storing and Managing Data
Tracking Purchases & Customer Data

How We Disclose Your Information

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information Category
Personal Identifiers
Internet Activity
Commercial Information
Financial Information
Location Information
Physical and Audio Data
Protected Classifications and Other Personal Characteristics
Inferences from Other Data